Once your website has arrived at the top of the results, you must begin defending your position. Just because you are in the top 10 results this week does not mean that you will be there next week. As in every other aspect of growing your business, there are always competitors who want to take your customers and market share while they grow their business. Just as you have to have sales, promotions and quality initiatives, etc. to maintain your customers, you need to be proactive about maintaining your position in the search engine results.
The maintenance phase of search engine marketing involves monitoring your position, traffic analysis and maintaining updated, “fresh” content on your website. As well as, maintaining and expanding the quantity and quality of inbound links and continuing to build your reputation as an expert in your field by updating your blog entries and publishing new syndicated articles.
