Website optimization uses the results of keyword optimization to direct updating of your website. Since all web pages are simply blocks of text to search engines, the objective is to make blocks of text that are rich with your s=elected keywords. Typical updates include:
- Revising the text content on each webpage to emphasize selected keywords.
- Restructuring your website so that folder names and page names are based in your selected keywords.
- Checking all images ensure that alternate text contain keyword rich descriptive text.
- Updating all hidden text fields in page headers (meta tags).
During website optimization, we also build the necessary pages to ensure that search engines can easily and accurately “crawl” your site for proper indexing.
Once the website optimization is complete, we submit your revised website to the appropriate search engines so they can start the process of indexing your new content.
Once website optimization is completed, we are ready to start working on off-page optimization.
